Collaboration Brief
milkshirts.com
The shirt is the most worn item in a man's wardrobe.
It should also be the most considered.
It should also be the most considered.
— Sheetal Pritmani, Founder & CEO
The Brand
MILK occupies a precise space — between traditional tailoring and the demands of modern life. Refined without effort. Structured without stiffness. Each shirt is cut to your exact measurements from fabrics sourced at Europe's finest mills. Made to be worn daily. Built to last years.
The Customer
He knows exactly what he wants. He's moved past compromise, past fast fashion, past the idea that fit is a luxury. He wears shirts every day and expects them to perform accordingly.
Sheetal Pritmani
Founder & CEO
Raised in Hong Kong. Trained at London College of Fashion. Internships at Stella McCartney and Markus Lupfer. Sheetal founded MILK on a single conviction: that the most worn item in a wardrobe deserves the same standard of thinking as the most coveted. Quality above trend. Longevity above novelty.
300+
Fabric options
14
Bespoke order to door
★★★★★
Unfiltered reviews
As Seen In
GQ·
Lifestyle Asia·
South China Morning Post·
Mandarin Oriental Magazine·
Hashtag Legend
Open to Collaboration With
Hotels & hospitality
Artists & designers
Interior & home
Limited-edition drops
Retail & concept stores
Lifestyle creators
Men's mental health
Professional dressing
Events & pop-ups
Sheetal Pritmani — Founder & CEO
@milkshirts · milkshirts.com · Hong Kong